by Mike Masnick

Embed Your Own Headline Here

from the where-things-are-headed dept

There's been a lot of talk lately about what has made sites like YouTube successful. Certainly, ease of use, is one component -- but it's not just ease of use for uploading videos, but really the ease of use of distributing the videos. That is, YouTube made it incredibly easy to embed videos into your own site. While it does involve using Flash, it's a common enough platform that most people have it at this point. So, it doesn't involve extra downloads. It works quite smoothly, and suddenly it doesn't matter where the video is hosted, it just works... wherever you want it to work. It looks like plenty of others are beginning to recognize that this "distribution by embedding" element is extremely powerful, and can work in a variety of contexts. A few weeks ago, Chris Anderson pointed out that perhaps the real power of things like Google's new online spreadsheet offering was that you would eventually be able to break out elements of functionality from it and embed it into some other website or web service. That's the sort of thing that adds functionality you won't find in Microsoft Office just yet, even if they release a free, ad-supported version. Now, Om Malik reports that Adobe (owners of Flash) are trying to embrace this concept as well, by building VoIP systems directly into Flash, making it easy to embed voice connectivity into any website. Again, while there are a few products that offer similar functionality, it hasn't been at a level that makes it easy to embed just about any kind of VoIP product or service directly into a webpage. This doesn't mean that Adobe's offering will succeed (there are plenty of challenges), but it is worth paying attention to this idea of easily embeddable elements really beginning to catch on. It will let people do things they've never been able to do before -- and that's where revolutions are usually born.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  • identicon
    Steve E, 22 Sep 2006 @ 6:01pm

    Just commented on the VOIP thread so the Adobe news is interesting. Could be a great way to have an online chat with voice as well for much cheaper than most online helpdesk solutions!

    reply to this | link to this | view in chronology ]

  • identicon
    Devang, 22 Sep 2006 @ 8:09pm


    Still not too late for companies to be learning about what's at the core of web2.0--API's!

    reply to this | link to this | view in chronology ]

  • identicon
    Webomatica, 23 Sep 2006 @ 7:23am


    Good point. It's a win win since YouTube gets a link back to their site, and the embedder's website passes the bandwidth cost for hosting videos to YouTube.

    Flash video is impressive and it came along at just the right time for YouTube to use it in this way.

    Now can someone do the same for hotlinked images...

    reply to this | link to this | view in chronology ]

  • identicon
    Awesome!, 23 Sep 2006 @ 10:29am

    But been done before

    Many sites have already done similar things, just not using flash. Was only a matter of time before this happened. IMO, it took too long.

    reply to this | link to this | view in chronology ]

  • icon
    mmrtnt (profile), 23 Sep 2006 @ 10:38am


    This underscores the need for an Open Source, Flash-compatible alternative.

    Look for Adobe to put the screws to people for using Flash now that it's becoming ubiquitous.


    reply to this | link to this | view in chronology ]

  • identicon
    Ironicnet, 25 Sep 2006 @ 10:29am

    Intelligent Marketing

    Adobe for sure it's using a very intelligent marketing strategy.

    I agree with #5, i really didn't try, but if youtube only works with Flash, it will be a grat hit for adobe.

    We need alternatives, its kinda a monopoly...

    reply to this | link to this | view in chronology ]

  • identicon
    Super Duper, 25 Sep 2006 @ 10:36am

    Embedded Content

    Web sites like featured embedded videos long before ever came on the scene. This isn't a new concept.

    reply to this | link to this | view in chronology ]

  • identicon
    everysandwich, 26 Oct 2006 @ 6:00am

    audio in pages

    I was impressed with an easy little widget from mychingo that lets visitors leave a voicemail from the computer. Great for blogs, and the messages can be public or private. But I agree with the original post that success for all this stuff depends on ease of use. Even if one has the skills to make it work, he or she may have the time or stubborn streak.

    reply to this | link to this | view in chronology ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Show Now: Takedown
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.