Fox Punishes Non-DVR Users With Static Image Instead Of A TV Commercial
from the won't-that-piss-off-everyone-else? dept
It really was just last week that we talked about a guy who got a patent for putting a static image in TV commercials that could be seen as you fast forwarded with your DVR. It seems like the patent holder might want to call on Fox, who apparently is now running commercials that are a single static image for 30 seconds, with the goal of reaching DVR users. Of course, you have to imagine that's only going to bore the regular viewers to tears (though, they do include audio for those folks). Of course, none of this matters if you happen to have a DVR that has a "skip forward" feature anyway. Either way, it seems like the TV execs are still focused on the wrong thing: figuring out how to force DVR users to watch traditional commercials, rather than figuring out ways to deliver advertising that doesn't piss people off so much that they want to skip it.