Attention All PR People: Stop Sending Us Press Releases

from the let's-try-this-again dept

Every once in a while, it seems, we need to remind the PR world that we don't want press releases. It says so on our submissions page. We're not joking. However, too many PR folks either think we don't mean it, or don't bother spending enough time on the site to realize we don't want press releases. You think we plan to pay attention to either type of PR spammer? We've had our fair share of posts highlighting stupid PR practices in the past, but (of course) the worst offenders don't actually read this site -- they just spam us. It's not surprising, of course, to find out that we're not alone in feeling this way. Amy Gahran over at E-Media Tidbits is explaining how she's now marking all unsolicited press releases she gets as spam in her Gmail account, which hopefully protects plenty of other Gmail-using journalists from getting future spam from such people. Valleywag has recently pointed out that PR spammers are worse than traditional spammers, because they send you follow up emails to make sure you got the original. What amazes me is that these PR people clearly don't care and don't learn. There are PR people who have spammed press releases to me for years... and I've never replied or written about a single product. Yet, I'm still on the list.

I recently did a conference call/interview for an organization that advises PR people, and one of the questions was how to send pitches to Techdirt. The answer was the same way as it is for anyone who wants to submit stories to Techdirt: (1) Read the site. (2) Understand what the hell we talk about (3) Maybe participate on the site in comments (4) Use the submit form (5) Explain to us why whatever your pitching is really interesting to our audience, rather than just claiming its "exciting." Oh yeah, if you claim that the company you're representing is "the leading" company in whatever tiny market you've made up just so you can claim to be leading it... don't even bother. It's unfortunate that we need to put up posts like this every so often, but we're hopeful that sooner or later it will start to sink in.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Lucky Joe, 20 Sep 2006 @ 3:46am

    Re: Hang on

    Will Rankin: While you're writing your little site, people are out there dying.

    What does that have to do with anything?

    As for the rest of this post's topic: If I get an email that I don't want or from someone I don't know-- it's spam, and I do not hesitate to mark it as such (I love Gmail!) I usually consider it my good deed for the day.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown for basic formatting. (HTML is not supported.)
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.