I Know, Let's Copy That YouTube Thing!

from the innovation-outsourced dept

MSN was already seen as something of a leader in online video, but that reputation was forged on its work of securing the rights to commercial programming, then distributing it with advertising. Instead of focusing on this area, Microsoft apparently decided it needed to devote resources to building its own YouTube-a-like, dubbed Soapbox, which it's opened to beta testers. At first glance, there doesn't seem to be anything here that would compel people to use it over YouTube, and it looks like little more than a me-too play. See, the nice thing about YouTube is that it's a fairly open system, allowing users to embed videos in their own sites, like, say, an MSN Spaces blog. So instead of wasting resources to reinvent the wheel and duplicate YouTube's efforts, why not just work on a partnership with them that would let MSN leverage YouTube's existing user base, instead of having to fight the uphill battle of building its own from scratch, while at the same time expanding the market for the ad-supported video content it already has? But why do the smart thing, when you can simply just build another copycat web service that's bound for mediocrity?

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  1. identicon
    Rod Boothby, 21 Sep 2006 @ 10:20pm

    The Enterprise Needs a YouTube Type Tool

    Business users need a real YouTube type tool. Hvae you seen how back enterprise video technology is today. Check out Kontiki. It is a total piece of junk. Hard, slow, ugly and zero participation.

    Whether it is for internal training, archiving a video conference, or reducing the costs associated with customer training, there are plenty of reasons why big and small companies would like to be able to deliver video in a way that is as easy and as powerful as YouTube.

    It makes good sense that Microsoft and YouTube would both start to try and play in this space.

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