MTV Doesn't Just Showcase Spoiled Rich Kids, Lets You Be One, Too
from the mtv2.0 dept
Lately, a lot of companies have been looking to virtual worlds, like Second Life, as a way to drum up some buzz for whatever product or brand they're trying to promote. Most of the time, it seems like the real payoff is in all the media talk before the company sets up in Second Life, as opposed to any benefit from being there. Now MTV is taking the concept a little further, by setting up a virtual world that resembles the setting of its popular show Laguna Beach. Fans of the show will then be able to join the site, interacting with other fans as though they were on the cast. For teens who already live vicariously through TV shows, a virtual environment to act out fantasies may prove appealing. Another interesting element to watch out for is the emergence of narrower virtual worlds. In the way that more social sites are taking a Facebook-like approach, by offering closed networks for people with common interests, we may soon see a wellspring of virtual worlds specifically designed for people of one demographic or with shared interests. MTV has struggled thus far to come up with any compelling internet strategy, so it's good to see it experimenting with new ways of getting fans to interact with its content.