Samsung Lets The World Know Its Phones Are Breakable

from the just-reminding-you dept

Psst... have you seen the video about how to easily the Samsung Ultra Edition mobile phone can break? Neither had we. In fact, there didn't seem to be much talk of it at all. But now a lot of people are going to hear about how breakable the Samsung Ultra Edition is, as the company has foolishly said it may take legal action against the creator of the video. What does Samsung think it could possibly accomplish with this? There's no way to suppress the video, now that it's been released; there's no meaningful monetary reward that it could get. There's simply no possible outcome other than alerting more people to the video and the alleged weakness of its phones. Eventually, companies will come to understand the Streisand effect, and fire the lawyers who keep encouraging them to make stupid legal decisions.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Chuck Norris' Enemy (deceased), 8 Sep 2006 @ 11:32am

    I want to see it!

    I can't find the video anywhere. Anyone know where it is? Just post anonomously to avoid and potential legal action brought upon you by Samsung.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 8 Sep 2006 @ 11:40am

    I someone can't find the video, then Samsung wins!

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 8 Sep 2006 @ 11:40am

    What does Samsung thing it could possibly accompli

    "What does Samsung thing it could possibly accomplish with this?"

    Really I did not know companies could "thing." (j/k we all make typos I know I will).

    Really, after being an avid reader for about a year ro so, I have seen "company" after "company" (meaing the legal staff of said companies) to sue anyone for anything that has to do with their company. This does not really reflect on the company in that the company is only being represented by the lawyers who decided to sue and get some more cash from the major companies. While there is no clear chain of command for these legal departments and directing in the companies best interest. Of course anyone can argue that it is the companies fault that there is no clear statue to govern who the legal department can sure and who it cant sue.

    reply to this | link to this | view in chronology ]

    • identicon
      Autonomous Coward, 8 Sep 2006 @ 12:41pm

      Re: What does Samsung thing it could possibly acco

      Man, you weren't kidding when you said you'd make your own spelling mistakes!

      reply to this | link to this | view in chronology ]

  • identicon
    Marc, 8 Sep 2006 @ 12:10pm

    What they should do is create a better product, then replicate the commercial with the same, but upgraded so as not to break, product, and then say "in your faces bitches." All companies want to do is "take legal action." They would be doing the right thing if that phrase was sans "legal." But alas, American society once again proves that the answer to failure is litigation.

    reply to this | link to this | view in chronology ]

  • identicon
    Amerin, 8 Sep 2006 @ 12:43pm

    I dont think this is right what a tease !

    You should always post a link the for mention video if you talk about it,

    JEESE ! I'm so disappointed TECH DIRT !

    Now I wont know how easily Samsung Phone will break.

    But on a cliff note, I had a Samsung flip phone from t-mobile a couple of years ago, it was fricking AWSOME Phone, I never had one second of problem with it.

    reply to this | link to this | view in chronology ]

  • identicon
    Grandfather Time, 8 Sep 2006 @ 12:49pm

    It's called supressing evidence

    to further keep the product selling at it's current rate...

    reply to this | link to this | view in chronology ]

  • identicon
    S, 8 Sep 2006 @ 12:53pm

    Likewise, my friend

    Come on guys, give Techdirt a break.

    Techdirt won't offer the link. They don't want to sue by Samsung, that's obvious. They keep saying Samsung is stupid bababa, but they also avoid to be sued, even by that stupid company, that's for sure.

    Samsung won already, no one dares even to put the link, mission completed.

    reply to this | link to this | view in chronology ]

  • identicon
    ®idiculous ©rap, 8 Sep 2006 @ 1:01pm

    How about the Samsung Effect ?

    It appears that Samsung actually accomplished what Streisand tried to do in quashing the undesired image/s.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 8 Sep 2006 @ 1:13pm

    dagnabbitalltoheck, I WANT THAT VIDEO.

    reply to this | link to this | view in chronology ]

  • identicon
    freedom, 8 Sep 2006 @ 1:17pm

    I want to see it!

    I want to see the video! I want to see the video! Where is it! Where is it!

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 8 Sep 2006 @ 1:50pm

    Me thinks the video is Korean, and that's why we can't find it with English words in Google.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 8 Sep 2006 @ 3:00pm

    not exactly dirt...

    "may take legal action"?

    Bit of a stretch, don't you think? A lot of companies "may" do a lot of things regarding trival issues around them.

    It's not like the headline is "Bill Gates sues cross-dressing hooker for fraud."

    reply to this | link to this | view in chronology ]

  • identicon
    David tz, 8 Sep 2006 @ 4:11pm

    can write korean...

    삼송한드폰 = sam-song-han-d-pone

    reply to this | link to this | view in chronology ]

  • identicon
    Matthew, 8 Sep 2006 @ 5:03pm

    GAH WHERE?

    I will never buy another Samsung product UNTIL I see this video!!

    I must be able to fully research my electronics purchases

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 9 Sep 2006 @ 6:39am

    I'm pretty sure they would sue to keep other people from making similar videos.

    reply to this | link to this | view in chronology ]

  • identicon
    Rachid, 9 Sep 2006 @ 12:18pm

    Anyone seen it yet ? :-)
    삼송한드폰 = didn't gave me anything pretty

    reply to this | link to this | view in chronology ]

  • identicon
    obilesk, 9 Sep 2006 @ 12:43pm

    Yeah I've had a Samsung phone for about 2 years (one of the most basic of cells you'd ever see). Its been dropped in ice water, smashed on cement, dropped a few times so hard the battery fell out, and I've never had a problem with it. Oh, it did restart all by itself a couple of times when the battery went dead, which only happens when I don't charge it after a week. Must've got a Tuesday phone...

    reply to this | link to this | view in chronology ]

  • identicon
    Sohrab, 10 Sep 2006 @ 2:33pm

    damn. that snapped...she seems like a strong girl though...

    reply to this | link to this | view in chronology ]

  • identicon
    ant, 10 Sep 2006 @ 8:34pm

    well duh...

    did anyone really doubt that the phone was breakable. i mean the thing is mostly plastic... and not much of it judging by the thickness of the phone.

    just the right pressure applied at the right place -- notice in the video ho the phone is snapped where one of its components ends -- and it all seems so easy.

    reply to this | link to this | view in chronology ]

  • identicon
    DJ, 11 Sep 2006 @ 4:03am

    "by Anonymous Coward on Sep 9th, 2006 @ 3:52pm

    http://www.sme.sk/cdata/2879338/samsung_x820.avi"

    thanks!

    lol!

    and now Samsung is saying that the phone was prepered so it would break easily.. what a bunch of losers!!!

    reply to this | link to this | view in chronology ]

  • identicon
    Rich, 11 Sep 2006 @ 10:10am

    YouTube Clip

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 11 Sep 2006 @ 6:33pm

    Samgung - stop damaging your company image.

    Wake Up Samsung. Stop trying to censor info you don't like - the customers are brighter then you think.


    If you had ignored it - few would have noticed.
    Now we know you try to suppress consumer iinformation.

    Have you not yet learned that this is silly, and
    possilby harmful to your company.

    P.S I like Samsung products and think tht they are often good value for money and some are superb guality.

    Focus on making good products.

    P.S. 2 So the phone broke becase the girl tried to break it. It does not mean that the product is bad.
    No big deal.

    reply to this | link to this | view in chronology ]

  • identicon
    johnny rocket, 12 Sep 2006 @ 5:37pm

    we should all get them, take them out of the brand new sealed box, stand in a line and break them all at once

    reply to this | link to this | view in chronology ]

  • identicon
    Neverend, 12 Sep 2006 @ 6:55pm

    That video is available now at!

    http://www.youtube.com/watch?v=S33cLomqaoM

    you can see it... enjoy it.... prove it!

    Truth cannot be denied!

    reply to this | link to this | view in chronology ]

  • identicon
    Jim, 15 Sep 2006 @ 1:18pm

    Here it is

    You tube keep taking down all their copies of it, here's one that's hosted elsewhere and should stay up. http://www.mbmagazine.co.uk/index.php?option=com_content&task=view&id=1062&Itemid=62

    reply to this | link to this | view in chronology ]

  • identicon
    weezer, 21 Jan 2007 @ 9:45pm

    Funny

    If that girl can break it in her hands, imagine what that would do in the back pocket of some girl's ultra tight jeans. Better for Samsung to get ridiculed now than sued later for that girl needing to get shrapnel from the phone surgically removed from her bum!

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.