Culture

by Mike Masnick




Amazon's Video Downloads About As Me Too (Read: Not Interesting) As You Can Get

from the disappointing dept

It's no secret that Amazon has been preparing its own video download store, and with most people believing that Apple is going to announce their own offering early next week, it looks like Amazon tried to jump ahead in line by announcing its own offering today. Unfortunately, the offering is about as "me too" as you can imagine. It's got all the problems of just about every other video download offering out there. It only works on Windows. Copy protection galore. Limited usage. Relatively high prices compared to alternatives. Rather than making the content portable, you basically get to download two files: one that must stay on the computer you downloaded it on, and one that can be transferred to an approved (i.e., has Windows media copy protection) mobile device. You can burn the movie to a DVD... but it's of almost no additional value, since that DVD will only play on the computer you downloaded the movie to. While it's quite likely that the Hollywood folks put many of these restrictions on Amazon, it's a disappointing service. There's nothing new here and nothing compelling. Amazon has shown in the past that it understands a lot about making the online shopping experience work well for consumers. It's too bad they were unable to transfer that knowhow to video downloads. Hopefully it's a temporary situation that they'll be able to improve over time.

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  1. identicon
    Ben Robinson, 13 Sep 2006 @ 2:47am

    Re: Different forlks different strokes

    No No No No you are completely missing the point. The point is that there are many people like your girlfiends father, that just want to go to a website like iTunes put in their credit card details and download the music, quick simple and risk free. So why is DRM nessesary at all, for those that want to get the content for free they can but it is a pain for all the reasons you outline. For those that have neither the expertise nor the inclination to isntall and set uo BitTorrent etc then DRM only serves to make the content less valuable and harder to use.

    Sell DRM free content, piracy will not increase, interroperability problems will be solved and everyone will be happier.

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