Amazon's Video Downloads About As Me Too (Read: Not Interesting) As You Can Get

from the disappointing dept

It's no secret that Amazon has been preparing its own video download store, and with most people believing that Apple is going to announce their own offering early next week, it looks like Amazon tried to jump ahead in line by announcing its own offering today. Unfortunately, the offering is about as "me too" as you can imagine. It's got all the problems of just about every other video download offering out there. It only works on Windows. Copy protection galore. Limited usage. Relatively high prices compared to alternatives. Rather than making the content portable, you basically get to download two files: one that must stay on the computer you downloaded it on, and one that can be transferred to an approved (i.e., has Windows media copy protection) mobile device. You can burn the movie to a DVD... but it's of almost no additional value, since that DVD will only play on the computer you downloaded the movie to. While it's quite likely that the Hollywood folks put many of these restrictions on Amazon, it's a disappointing service. There's nothing new here and nothing compelling. Amazon has shown in the past that it understands a lot about making the online shopping experience work well for consumers. It's too bad they were unable to transfer that knowhow to video downloads. Hopefully it's a temporary situation that they'll be able to improve over time.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    chip, 8 Sep 2006 @ 11:35am

    Pirating is just payback for getting ripped off

    They (the studios and record companies) keep forgetting that their customers aren't stupid. As long as a movie's or album's price is wildly out of synch with its production cost people will pirate them.

    Back when pre-recorded VHS tapes were priced over $100 each, it was worth the cost of buying a second VCR and pirating a tape. When the price dropped to under $20 it wasn't. The studios sold many times more movies for $15 than they ever did for $100 so in the long run they made out like bandits.

    The situation with CDs and DVDs is much the same. One good track and eight blah ones for $15, I don't think so. Sure the record companies lost money when Napster and co hit the scene. Get a clue people, there was a recession going on. Everybody lost money. The recession cleared up and -- guess what -- record sales are back up too.

    The producers need to lower the price until the consumer doesn't feel like he's getting bent over everytime he walks into a store. -- A big part of the rationalization for pirating is feeling cheated. People aren't natural thieves, but they don't like getting ripped off either, and they will seek retribution, hence pirating. -- Since the unit production cost for discs is even less than with VHS tapes, the volume will make up for the lower unit price.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: I Invented Email
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.