Amazon's Video Downloads About As Me Too (Read: Not Interesting) As You Can Get

from the disappointing dept

It's no secret that Amazon has been preparing its own video download store, and with most people believing that Apple is going to announce their own offering early next week, it looks like Amazon tried to jump ahead in line by announcing its own offering today. Unfortunately, the offering is about as "me too" as you can imagine. It's got all the problems of just about every other video download offering out there. It only works on Windows. Copy protection galore. Limited usage. Relatively high prices compared to alternatives. Rather than making the content portable, you basically get to download two files: one that must stay on the computer you downloaded it on, and one that can be transferred to an approved (i.e., has Windows media copy protection) mobile device. You can burn the movie to a DVD... but it's of almost no additional value, since that DVD will only play on the computer you downloaded the movie to. While it's quite likely that the Hollywood folks put many of these restrictions on Amazon, it's a disappointing service. There's nothing new here and nothing compelling. Amazon has shown in the past that it understands a lot about making the online shopping experience work well for consumers. It's too bad they were unable to transfer that knowhow to video downloads. Hopefully it's a temporary situation that they'll be able to improve over time.

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  1. identicon
    Like Hello!!?!?!, 8 Sep 2006 @ 7:44am

    OK...it most likely has been said already but here we go....

    1) make a better mouse trap and we will design a better mouse

    Hollywood and all the Fat Cat Execs can spead all their Millions of Dollars to 'Copy Protect' everything they can try to but....IT WON'T WORK! Tell us we can't do something and we will prove you wrong. Go ahead all you rich folks making millions off media...there is millions of 'hackers and crackers' just waiting for a new riddle to crack.

    Give us the media or make the price for it so LOW that trying to crack the copy protection would not be worth the time. Look at it like this...at least you are getting some money versuses getting none.

    $1 a movie....1 million downloads...you figure it out. I bet for $1 that no one will waste their time to crack protection.

    Just think about it...

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