Microsoft Says Hey, We Can Do Social Networking Ads Too

from the look-at-us! dept

A few weeks ago, Google said MySpace had chosen it to supply the site with search technology and advertising, and it would pay a minimum of $900 million to MySpace over three years. It beat out the likes of Yahoo and Microsoft, and now MS has struck back, or tried to, by announcing what's basically a me-too deal with Facebook. Some reports have labeled the deal as "hastily arranged", and that Facebook was in talks with Google -- which makes it sound as if Microsoft just started throwing money at Facebook in an attempt to make sure it could win a deal. Sense a pattern here? Microsoft's efforts in search and advertising haven't been too successful, and rather than do anything innovative online, all it really seems to be doing is coming up with ways to copy the companies it's trailing, like Google. Of course, this sort of charge is aimed at Microsoft all the time: that it simply "steals" other people's ideas and implements them in its own products. While it could be argued that such a strategy has worked out for the company in its software, the dynamics of the internet are such that simply mimicking a competitor isn't a viable plan for success.
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  1. identicon
    Horses Mouth, 23 Aug 2006 @ 12:42pm

    Its not that we've seen it before, its that MSFT s

    Sure we can recap past history and say that MSFT are doing what they have always done, steal ideas, make half-a**ed copies that fall far short of the status quo even in version 3 or 4, but really, this article is more about noting the impending, internal death of a one-time big company while the rest of the world speeds on by.

    Not that I really think MSFT was ever great...maybe the stock rallied for a few years making people rich, but even then, the strategy of the company was misunderstood by everyone.....

    Back in the day NO ONE understood computers or software, and Bill Gates used this to dupe millions of people to use their products in spite of the substandard design, blatant theft of ideas, and the long history of using his mommy and daddys money and contacts to get him into IBMs door, and then OUT of every legal scandal he made when he took ideas away, and met companies in court to claim he didnt steal from them, or borrow their IP.

    Just as the US Govt wants to crack down on those who use drug money and stolen goods to traffic in high-life homes and cars, the users of MSFT software ought to be also scolded (or worse) for feeding the monster that Microsoft actually IS: they steal and then claim to own the software they sell......this is white collar crime at its best....and those who Paid for windows are merely pidgeons in the ploy to scam America, and the World.

    Microsoft is not an Innovator, nor a creative company.....they are a bunch of smarmy lawyers and rich kids that got protection from their moms and dads, whilst beating up everyone in the neighborhood.

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