How Many Video Sharing Sites Do We Need?

from the the-number-keeps-growing-and-growing-and-growing dept

There's been a lot of joking about just how many online video sharing startups there are, with new ones coming out just about every day. However, it's not just the little guys. While there's been some speculation that some big media player will come along and overpay for YouTube, at least one big media player believes it can build such a site on its own. AOL is apparently launching its own video portal that will offer both free and paid-downloads. While much of the press coverage focuses on how some of the paid content will be licensed from Time Warner competitors, perhaps a more interesting tidbit is the fact that it looks like Time Warner is spreading this video portal across multiple brands. Most of the press is simply referring to this as an "AOL" property -- but a News.com story talks about CNN's video site, which we're assuming is related (if not, then things are even more screwed up at Time Warner than we'd previously imagined). The CNN offering is designed to get people to upload newsworthy videos, which we've seen have been showing up in increasing frequency on other video hosting sites. If it's true that the AOL and CNN offerings are linked, then at least it suggests someone has finally started thinking about ways to actually leverage the various brands inside the Time Warner portfolio across each other. Still, at some point, you have to wonder how much value there is in simply copying what everyone else has already done, rather than offering something that's convincingly better and different.

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  1. identicon
    Alpharocker, 31 Jul 2006 @ 7:57pm

    Re: Re: Disappointing angle

    @Mike
    I agree that the point was missed (for one reason or another). When I read "you have to wonder how much value there is in simply copying what everyone else has already done" I guess I read it as a blanket criticism of competition within a market, which may have been a silly assumption to make.
    And while I agree that companies like AOL (and Walmart ala social networking site) are going to be playing catch up in these markets, you can't hope for alot of innovation if they don't get in the game. Not my favorite companies, and definitely not the players they once were, but as Oblivious said, SOME people DO still use AOL on TOP of Broadband.
    I'm not a business guy but IMHO, companies like AOL should just roll over and die. I mean, to my knowledge, AOL's whole existance has been copying poorly what others have already done (EXCEPT MAYBE Instant Messenger). Their flagship product was a watered down and taped off internet, that really only sold well because of people's lack of education. When people realized they wanted to get on the "REAL internet" AOL's product started down the slippery slope of obsoletion. It seems to me, that is their market, finding products that already exist and co-opting them, poorly.
    So, I see your point, in that they are definitely coming late to the game, and yes, they probably aren't going to innovate, and, yes, with the Google streak going strong, it really doesn't seem to matter if you show up late, early or not at all. But that doesn't mean SOMEONE shouldn't try.

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