Forget The Lack Of Booth Babes; Next E3 May Be Missing Exhibitors

from the and-so-it-goes dept

Running a big conference ain't easy -- especially in the tech field. Even Comdex died eventually -- though it had clearly been on the decline well before the final towel was thrown (to Greece, apparently). However, it's still a bit surprising to potentially see a similar fate hit E3, the big video gaming conference held every spring. While there are conflicting reports concerning whether or not the show has simply been scaled back to bring it back to its roots, or if that's simply an attempt by the organizers to save face after all major exhibitors pulled out, it certainly sounds like some of the messy behind-the-scenes politics of conference culture is reaching the public. More details are supposed to be released later in the day Monday, but from what's been said, it appears to be a case where the various exhibitors teamed up to try to get a better deal out of the Entertainment Software Association, who perhaps thought they were bluffing -- leading the exhibitors to prove they were not. Of course, many people perhaps felt that E3 headed downhill after announcing its (mostly ignored) plans to ban "booth babes" at the last event.

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  1. identicon
    Andy``, 31 Jul 2006 @ 3:43am

    Well...

    In all honesty, it could be worse. While I love the wealth of information that comes via E3, generally you can always find it somewhere else, like say...the internet. And the internet happens to be slightly cheaper for companies to market through than E3.

    All the flash - the booth babes, massive screens with trailers on, etc - would be better placed with a show accessible to the public, but without the public access the point is lost and just turns into pure hype, and nothing more.

    Plus, with all the competition in setting up the most amazing looking booths, the smaller companies get lost a bit. When they DO try and setup a booth to market their game, they probably end up wasting more money pushing it at E3 than they would have ignoring E3 and releasing the game anyway. So it'll help the smaller developers.

    And in general, I'd prefer developers spent their time and money more in the game itself, rather than splashing it all out into a big show in an attempt to stir up enough hype ensuring their game will sell. A game which, due to the loss of funding and work time, may never quite turn out to be as great as it could have been.

    A downsized E3 may focus more on the special aspects of games too, such as technical advancements and the like. If it does, it could possibly make it harder for some companies to market their games via the show...but it could also encourage them to come up with better and more original ideas for each of their games, helping to push industry standards a little faster (as opposed to waiting several years for the next Half-Life, or *insert innovative game here*).

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