Who's Getting What Out Of The iTunes/Facebook Deal?
from the not-so-clear dept
Lots of folks are talking about the deal between Apple and Facebook to give away some music to Facebook users -- but the details are anything but clear. First off, rather than just giving away individual songs as others have in the past, the plan is to give away music "samplers," which appear to be playlists of 25 songs at once -- each representing a musical genre. At first, this seems like it might just be an egregious giveaway from Facebook, a site whose business model isn't clear, but who has its fair share of hype. However, some of the other coverage suggests that this is really an Apple promotion, rather than a Facebook one. The only way to get the "samplers" is to be connected to the Apple group page within Facebook, suggesting its like similar other attempts for brands to become "friends" of individuals within social networking offerings. Either way, this seems a bit confusing. If it's Facebook giving away the songs, it seems like a pretty expensive promotion for a site with a questionable business model -- though, it could make Apple some money. If it's an Apple promotion, then it could be making Facebook some money (as an "ad" deal of sorts), but it's not clear the benefit for Apple, whose iTunes service hardly needs more attention. Either way, it would be nice to know some more details about what's going on here.