Next On CBS -- CSI: Breakfast Buffet

from the over-easy-scrambled-or-with-ads? dept

This idea really doesn't sound like it's all it's cracked up to be: CBS plans to advertise its fall lineup on egg shells. Using a process typically only used to etch expiration dates on eggs, the network will imprint its eye logo and egg-related taglines about three of its shows on 35 million eggs in September and October. The eggs will be sold by one grocery company on the East Coast, so it's hard to see the campaign having much of an impact beyond the media attention it's sure to generate. Perhaps a bigger question is how consumers will respond to their breakfast and baking being interrupted by advertising. Consumers often receive some benefit from being exposed to advertising, as CBS should know, since it's the network's business model. Does that mean the ad-laden eggs will be subsidized in price? Seems like this move could leave the broadcaster with (yeah, you guessed it) egg on its face.
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  1. icon
    Gabriel Tane (profile), 18 Jul 2006 @ 9:20am

    Re: Re: eggs could be just the start

    "LOL like Mel Brooks' movie Spaceballs :P

    CSI: The toilet paper...leave no evidence behind!"

    YES! LMAO.

    Personally, I can't wait to wipe my a$$ with some company logos. Who here hasn't wanted to do that with, say, MS or Apple, or HP...

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