Advertisers Love Social Networking, Apparently, So Where's The Money?

from the invisibility dept

There's a flurry of activity around social-networking sites as they try to figure out how to make some money, and it's matched by advertisers that don't want to miss out on the next big thing. But they're casting a cautious eye over the sites, with much of that concern put down to worries that their ads will be displayed alongside objectionable user-created content, or that they'll get caught up in the blame game surrounding the sites' supposed dangers to children. Some sites like MySpace are trying to figure out way to offer advertisers a "safer" experience, but it's worth wondering if their reticence isn't solely based on fears about the content, but rather also if the ad space is actually worthwhile. Despite their huge amounts of traffic, the ad rates social-networking sites charge are reported to be very low, perhaps an indication of the results they deliver. If they delivered high clickthroughs and conversion rates, would advertisers be so concerned? So as the bubble-esque hype surrounding these sites carries on, it remains murky just how they'll turn their massive traffic into massive revenues.
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  1. identicon
    YourMomIsOnMySpace, 12 Jul 2006 @ 10:37am

    The same morons that brought you the dot.bomb based off of ad revenues that didn't exist--are now bringing you this newest waste of time and bandwidth.

    The only thing that may generate revenue for networking sites is offering a non-popup and advertising version that doesn't take 15 minutes to load with a broadband connection (and also doesn't remind you that there are retards getting degrees in marketing but learning absolutely nothing).

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