False Nano Names Backfire As People Mistakenly Worry About Health Risks
from the branding-fun dept
A few years ago, we talked about how the prefix "nano" was becoming the equivalent of ".com" a few years earlier. Basically, the buzz was that nanotechnology was hot, so plenty of companies wanted to have their brands swept up in the excitement -- even if they had nothing to do with actual nanotechnology. It looks like some companies are now experiencing the downside to such brand maneuvering. Wired reports on the case of a company who had to recall their "Magic Nano" products over consumer fear about health risks associated with similar nanotech products. The problem was that Magic Nano doesn't actually involve any nanotech.