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Social Networking Sites Still Figuring Out The Money Thing
from the no-wonder-they-all-sell-out dept
Despite the massive popularity of some social-networking sites, it's well known that they've had a hard time monetizing their page views. In the case of MySpace, the company is trying a different approach. Instead of selling site-wide ads, it's allowing advertisers like Disney to buy sponsored profiles that are separate from the normal user pages. Essentially, it's exploiting the fact that MySpace is perceived to be a haven of tawdry teenage high jinks by offering a way for brands to be present on the site without mixing in with the "bad stuff". Whether this makes any sense, or whether users will want to make friends with these officially sponsored profiles remains doubtful. The other powerhouse in the space is, of course, Facebook, which is well known for wanting a $2 billion buyout. They recently announced a new advertising deal that came with one caveat -- they gave the buyer an equity stake in the company. The company is claiming that this wasn't a quid-pro-quo, and that the deal is more strategic than a mere ad sale, but it certainly sounds a lot like some of the deal making behind the last bubble when offering up an equity stake in exchange for a purchase was a common strategy. Given the troubles these companies are having, maybe these companies are a little too good at moving value to the edge of the network.
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backlash
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And that's different from techdirt.com, how?
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value of eyeballs and the business model
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Not eyeballs
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Frankly, friendster dropped the ball with not keeping up with traffic demands.. People just don't have patience for slow moving web sites.
When my MySpace log-in page turns into an elaborite full screen Superman advertisement, I have to say that has a lasting impression.
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have you seen FusnpotPals?
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Re: have you seen FusnpotPals?
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Re: Re: have you seen FusnpotPals?
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"When my MySpace log-in page turns into an elaborite full screen Superman advertisement, I have to say that has a lasting impression."
This is exactly what I thought. I saw that, and my jaw dropped. They must have made a pretty penny on that deal
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Re:
As a newly registered user I like to say hi to everyone who uses this forum. I am a newbie to this forum.I need help applying and tweaking a new theme but I dont want to loose any of my current content and banners. I have the theme installed and almost ready to go. Thanks
NYK
MLS
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how do social networking site make money withou ad
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Hello
As a newly registered user I like to say hi to everyone who uses this forum. I am a newbie to this forum.I need help applying and tweaking a new theme but I dont want to loose any of my current content and banners. I have the theme installed and almost ready to go. Thanks
NYK
MLS
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Niche Social NEtworking sites
I signed up for a new site (barely a week old) called StartingStage.com and it's grown pretty fast already. I think when the site is niche enough and useful enough, it's easy to gather members and eventually build an advertising base.
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Custom Social Networking
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how do sites make money?
Please help me out,
Graham.
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