Re-using Failed Company Names From Web 1.0?

from the they're-baaaaaaaack,-sort-of dept

Alarm:clock has a post talking about how Xoom, an online competitor to Western Union for sending cash around the world, has raised a lot of money from a bunch of top tier VC firms. However, the name stood out, because Xoom was the name of one of the more ridiculously overhyped (and underdelivering) dot coms of the first bubble era. It's clear that this Xoom has nothing to do with the original Xoom, but it seems odd that a company would want to associate itself with a company that had a terrible reputation, constantly over-promoted itself, and kept trying to come up with a an idea that actually worked (their main thing was selling clip art, but they were mostly known for being a GeoCities clone). The company did eventually sucker NBC into buying it and merging it with its own struggling Snap/NBCi web portal, before the whole thing collapsed due to the complete pointlessness of the offering (Snap.com having also recently been reborn as a new, totally unrelated company). It's fun to mock the names of some web 2.0 companies, but are the naming choices really that thin that it's worth bringing back names that were closely associated with big flameouts and only died a few years ago?

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  1. identicon
    Howard, 20 Jun 2006 @ 6:14am

    It's short attention spans.

    Seems that the attention span of internet users in general has steadily decreased over the past several years. Nobody remembers the names that failed in 2002 anymore, so why not re-use them?
    --
    Howard Lee Harkness
    The Celtic Fiddler Violins and accessories

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