Analyst Hyperbole Of The Day: Go AJAX Or Die

from the oh-please dept

When you go to a supposed expert, such as an analyst, they should help you to cut through the hype -- not puff up the hype even more. Unfortunately, all too often we see that analyst firms are simply a big part of the hype cycle. Take, for example, this article about AJAX technology (Asynchronous JavaScript and XML) which is all the rage these days among Web 2.0 companies. A Gartner analyst has now been quoted saying that websites need to use AJAX or they won't get traffic any more. Specifically, he says that sites that don't use AJAX, "will simply not be cool enough to use." This is from someone who is supposedly an expert, who others look to for advice. Obviously the various technologies that make up AJAX can be quite useful, but whatever happened to not focusing on the technology, but what the technology actually does? Sure, some sites are probably going to be better off using AJAX in one way or another, but it really depends on what the application or service is supposed to do. To give a blanket recommendation to use AJAX in all cases doesn't seem particularly analytical -- but does pump up the hype.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    PB Joe, 16 Jun 2006 @ 7:50am

    Re: Of all the things to not like about AJAX

    You make some good points in comparing an AJAX implementation to the use of Flex. However, there are a few things that need to be pointed out. First, users do not need to have flex "installed." They only require flash. The point of Flex is that it returns pure flash content, so no client tools outside of the current version of flash are required.


    It is true that most everything Flex can do AJAX can do as well. I believe that the advantages people point to is the ease and speed of development when using flex, along with flash's cross-browser compatibility. Generally speaking, if it works on a mac, it works on a PC (or Linux, etc.) when you're talking about flash. This really cuts down on the workload, especially in regard to testing.


    I agree that it is a baseless argument to state that there's no point to AJAX, simply because some users might have javascript disabled. The vast majority of users will have these features on, just as most browsers out there have the flash plugin (between 95-98% ubiquity for flash v6 or higher). If we built all of our sites with the lowest common denominator as our benchmark, our end product would be garbage.


    One other side note to make: There is no need to pick one over the other. A flex app can implement AJAX, and vice versa. This guy has some interesting examples of running the two technologies side by side.
    http://coenraets.com/index.jsp

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.