Analyst Hyperbole Of The Day: Go AJAX Or Die

from the oh-please dept

When you go to a supposed expert, such as an analyst, they should help you to cut through the hype -- not puff up the hype even more. Unfortunately, all too often we see that analyst firms are simply a big part of the hype cycle. Take, for example, this article about AJAX technology (Asynchronous JavaScript and XML) which is all the rage these days among Web 2.0 companies. A Gartner analyst has now been quoted saying that websites need to use AJAX or they won't get traffic any more. Specifically, he says that sites that don't use AJAX, "will simply not be cool enough to use." This is from someone who is supposedly an expert, who others look to for advice. Obviously the various technologies that make up AJAX can be quite useful, but whatever happened to not focusing on the technology, but what the technology actually does? Sure, some sites are probably going to be better off using AJAX in one way or another, but it really depends on what the application or service is supposed to do. To give a blanket recommendation to use AJAX in all cases doesn't seem particularly analytical -- but does pump up the hype.
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  1. identicon
    Anonymous Coward, 15 Jun 2006 @ 11:49pm

    I'm sick and tired of people with no grasp of reality managing to find themselves referred to as an "expert" on subjects they clearly know very little about. These people are posed a simple question and in 30 words or less show us that they don't have a clue. First and foremost, the only "expert" that would use the word "cool" in a sentence directed at anyone they intend to take them seriously would have to be a professional skateboarder. When discussing potentially earth shattering and world changing technologies and events, such as AJAX, the word "cool" has no place whatsoever in the conversation. I agree wholeheartedly with the author of this particular article that this compilation of technologies just flat out isn't going to be the end-all for every site out there. Most of the sites that would use everything that makes up AJAX do not need it. If I have to download 50mb of web data to get the phone number for my local Pizza Hut, something very tragic has taken place.

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