Dell Finally Notices Its Poor Service Hurts Sales

from the ya-think? dept

For quite some time, Dell has been getting slammed for its shoddy customer service, something that's contributed to its slowing business and declining market share. But what was obvious to the outside world apparently wasn't clear to the company -- which at one point thought it would be a good idea to remove its toll-free support number from its web site to prevent people from calling -- as it's only recently really moved to improve its service and try to repair its dented reputation. This illustrates one of the downsides of competing largely on price -- when your competitors match, you've got to be prepared to differentiate and compete in other areas, something it looks like Dell's heavy focus on cost-cutting prevented. What's interesting is that many of the reforms Dell's new customer-service boss wants to implement are riffs on its manufacturing procedures, making it even more surprising that nobody noticed before. However, one stock analyst says all the changes (and resultant costs) "sure doesn't help Dell make its quarterly numbers" -- but when its poor service is holding back sales, the company's got little choice.

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  1. identicon
    linda trask, 6 Jul 2006 @ 6:01pm

    dell

    they had my name, as linda kraft, and my address as 1135 king road. when my name is linda trask, at 113 keene road! if it wasnt for the ups guys, knowing me my pack. would be in never, never, land! then i call them to find out where my printer is, and they tell me it would not be sent out til 3 weeks latter. i also never got to speak to a american, out 5 people i spoke to. not to mention they put me on hold when i asked to speak to a mang. what ever,4 20 min. i have no printer

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