Dell Finally Notices Its Poor Service Hurts Sales

from the ya-think? dept

For quite some time, Dell has been getting slammed for its shoddy customer service, something that's contributed to its slowing business and declining market share. But what was obvious to the outside world apparently wasn't clear to the company -- which at one point thought it would be a good idea to remove its toll-free support number from its web site to prevent people from calling -- as it's only recently really moved to improve its service and try to repair its dented reputation. This illustrates one of the downsides of competing largely on price -- when your competitors match, you've got to be prepared to differentiate and compete in other areas, something it looks like Dell's heavy focus on cost-cutting prevented. What's interesting is that many of the reforms Dell's new customer-service boss wants to implement are riffs on its manufacturing procedures, making it even more surprising that nobody noticed before. However, one stock analyst says all the changes (and resultant costs) "sure doesn't help Dell make its quarterly numbers" -- but when its poor service is holding back sales, the company's got little choice.

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  1. identicon
    Jon T, 15 Jun 2006 @ 2:01am

    It isn't only Dell that sucks...

    ..its almost all PC makers, and that goes for Microsoft too.

    If you want a decent experience do what I did and switch to Apple Mac.

    - fantastic quality and design of hardware
    - OSX, an OS that Windows VISTA can't catch up with, will never catch up with either
    - Great -free- iLife apps
    - Runs not just MS Office but Windows itself, including VISTA, when or if you need it
    - Zero viruses and other malware, no need for slowing systems with antivirus products

    I really suggest that between MS, Gateway and Dell they are aiming to give you guys the worst experience imaginable. Just give Macs a go and see what I mean, you won't look back I promise you.

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