Dell Finally Notices Its Poor Service Hurts Sales

from the ya-think? dept

For quite some time, Dell has been getting slammed for its shoddy customer service, something that's contributed to its slowing business and declining market share. But what was obvious to the outside world apparently wasn't clear to the company -- which at one point thought it would be a good idea to remove its toll-free support number from its web site to prevent people from calling -- as it's only recently really moved to improve its service and try to repair its dented reputation. This illustrates one of the downsides of competing largely on price -- when your competitors match, you've got to be prepared to differentiate and compete in other areas, something it looks like Dell's heavy focus on cost-cutting prevented. What's interesting is that many of the reforms Dell's new customer-service boss wants to implement are riffs on its manufacturing procedures, making it even more surprising that nobody noticed before. However, one stock analyst says all the changes (and resultant costs) "sure doesn't help Dell make its quarterly numbers" -- but when its poor service is holding back sales, the company's got little choice.

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  1. identicon
    Chris Horonzy, 13 Dec 2009 @ 10:55am

    Former Dell Customer

    I am another Dell customer who has been distressed over Dell's unprofessional service. First they are still keeping a hold on my Bank Account until February on an order for a 1.5TB drive that they screwed up and lost all record of. I have the Dell Purchase ID which is all they ever gave to me besides a headache. I spoke to customer service and was transferred ~9 times and no one could help me with this. Now I need to close the bank account and I cannot because Dell is keeping this hold on my account even though I requested it to be canceled. They leave me no way to contact them online about this because they never gave me an Order Number which is needed to submitted anything online. The people who answer their phones at customer service are clueless. Now I have been a Dell customer for over 10 yrs. and have at least 10 Dell computers at my Small Business among other Dell products and never have I been so inconvenienced and alienated by a company.

    I will go out of my way not to purchase from Dell now even when they are having their deals because of the chance they might screw it up again. So I went to a big competitor of theirs and I found the same hard drive for less and it came in 2 days to my doorstep with no hassles. The order processing and shipping at said competitor was flawless. Dell has lost another lifetime customer and I will be recommending to all of my business contacts and family to steer clear of such an unprofessional company.

    Former Dell Customer

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