Dell Finally Notices Its Poor Service Hurts Sales

from the ya-think? dept

For quite some time, Dell has been getting slammed for its shoddy customer service, something that's contributed to its slowing business and declining market share. But what was obvious to the outside world apparently wasn't clear to the company -- which at one point thought it would be a good idea to remove its toll-free support number from its web site to prevent people from calling -- as it's only recently really moved to improve its service and try to repair its dented reputation. This illustrates one of the downsides of competing largely on price -- when your competitors match, you've got to be prepared to differentiate and compete in other areas, something it looks like Dell's heavy focus on cost-cutting prevented. What's interesting is that many of the reforms Dell's new customer-service boss wants to implement are riffs on its manufacturing procedures, making it even more surprising that nobody noticed before. However, one stock analyst says all the changes (and resultant costs) "sure doesn't help Dell make its quarterly numbers" -- but when its poor service is holding back sales, the company's got little choice.

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  1. identicon
    Richard Neva, 9 Mar 2009 @ 5:07pm

    Dell C.S. Sucks!

    Indeed it does! I have been all afternoon on the phone with them and I cannot understand any of the employees who are all foreigners. They speak fast and do not know doowah squat! They take your money though, real good at that but you have to beg for a receipt and that takes about 6 phone calls. To make a change in an order, like a different operating system, forget it. That is three day experience and you still never know if you will see what was ordered. I will never buy from Dell again and customer service is the blame!

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