Dell Finally Notices Its Poor Service Hurts Sales

from the ya-think? dept

For quite some time, Dell has been getting slammed for its shoddy customer service, something that's contributed to its slowing business and declining market share. But what was obvious to the outside world apparently wasn't clear to the company -- which at one point thought it would be a good idea to remove its toll-free support number from its web site to prevent people from calling -- as it's only recently really moved to improve its service and try to repair its dented reputation. This illustrates one of the downsides of competing largely on price -- when your competitors match, you've got to be prepared to differentiate and compete in other areas, something it looks like Dell's heavy focus on cost-cutting prevented. What's interesting is that many of the reforms Dell's new customer-service boss wants to implement are riffs on its manufacturing procedures, making it even more surprising that nobody noticed before. However, one stock analyst says all the changes (and resultant costs) "sure doesn't help Dell make its quarterly numbers" -- but when its poor service is holding back sales, the company's got little choice.

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  1. identicon
    Patti, 6 Dec 2007 @ 8:42am

    response to 118, 119, 120, 121, 122

    They have lied to me more than once at Dell technical support. Most recently in the past week by not even logging a dispatch call and basically making me start from scratch a week later after a hard drive crash and still no computer for my kids or me. They are indifferent and often malicious. I have no problem with speaking to someone in India and understanding the cultural issues that sometimes make me sound more irrate than I am and them more indifferent than they are. However, the lying has got to stop. I paid for a 4 year in home tech support warranty and its a joke. I bought to Dell computers and have had 3 hard drive failures and hours and hours of wasted time with phone calls to technical support that are fruitless. I will never buy another Dell.

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