Dell Finally Notices Its Poor Service Hurts Sales

from the ya-think? dept

For quite some time, Dell has been getting slammed for its shoddy customer service, something that's contributed to its slowing business and declining market share. But what was obvious to the outside world apparently wasn't clear to the company -- which at one point thought it would be a good idea to remove its toll-free support number from its web site to prevent people from calling -- as it's only recently really moved to improve its service and try to repair its dented reputation. This illustrates one of the downsides of competing largely on price -- when your competitors match, you've got to be prepared to differentiate and compete in other areas, something it looks like Dell's heavy focus on cost-cutting prevented. What's interesting is that many of the reforms Dell's new customer-service boss wants to implement are riffs on its manufacturing procedures, making it even more surprising that nobody noticed before. However, one stock analyst says all the changes (and resultant costs) "sure doesn't help Dell make its quarterly numbers" -- but when its poor service is holding back sales, the company's got little choice.

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  1. identicon
    Brian C, 13 Jun 2006 @ 11:34am

    Dell Support

    Seems to me a bunch of people are complaining about the poor tech support they receive from Dell. I work in the IT biz and it seems that you get what you pay for. Everyone wants everything for free. I only buy the Opti-plex & Latitude lines for desktops & laptops and a occasional Precision line workstation. These are top of the line Dell products. They come with 1st year next business day of onsite support. Then I pay for the 2nd & 3rd year. Also included is the accidental I dropped by laptop and it broke coverage. Basically covered for everything except theft. When I call support via 800 number I get someone in FL or TX. They speak English very knowledgeable. Stay away from the bargain basement Dimension & Inspiron product lines and I’m sure you may have a different experience all together.

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