Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    Mark Webb, 7 Jun 2009 @ 2:18pm

    Re: leasing

    When they first brought these things out I recognized the private market fot these contraptions was going to be very limited. That said I thought there might be a very lucrative commercial market, police, security, mail, major events, companies who operate in big where houses, Boing etc.

    I contatcted the folks at Seqway and suggested we set up a rep relationship where I would lease to, (that's where the dough is anyhow, in financing,) to municipalities, Malls, sporting events and big companies like Boing but that I would need to have price protection, so that folks couldn't go around me and lease directly from Segway. They wouldn't give me the price protection.

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