Overhype

by Mike Masnick




Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Patrick Gearhart, 9 May 2008 @ 6:48am

    A foot and a half

    Never gave a Segway too much thought until my son visited in DC. He is 16 and I thought how do I entertain? We did a guided DC tour on Segways. I'm missing half a foot thanks to a teen drunk driver so walking long distances is not a possibility. The amount of ground we were able to cover was amazing. The price of $5K is what is stopping me from actually buying one although with the price of gas near $4 and work only 3 miles from home I'm considering one. I bought 2 honda hybrid cars when gas hit $1.86. The gov't tax incentives virtually brought the car price down to about $10K from $20K maybe the Govt should consider something like this? Just a thought. I do feel that they are a bit too fast for crowded sidewalks though.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: I Invented Email
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.