Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    Joe, 31 May 2006 @ 8:35pm

    Doomed

    The Segway is a nifty piece of engineering, but is simply too expensive and too limited. They may want to focus on a hybrid technology scooter or motorcyle that goes 60 mph and gets 600 mpg. I'll pay $20,000 for that vehicle.

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