Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    Tim, 1 Jun 2006 @ 8:44am

    Be kind.. .was with you...

    I was with you... until you went all caps and called everyone jerks with a broad stroke. Making your point while ignoring the "jerks" pays off in the long run.

    I am considering getting one as a toy, but the biggest problem remains price. Even at half price, 2,500 is out of the range of most people. Leasing might be a good idea for warehouses and places like that. I worked at a warehouse years back that was 5 football fields side by side and they used bicycles. Its not a smart corporate move to replace a $200 bicycle with $5,000 Segway. The higher end one with li-ion batteries (which should be standard) cost up to 5,500. As for getting up stairs, I have read many have something called stair assist, don't know what it is offhand.

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