Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    Richie, 1 Jun 2006 @ 8:17am

    Be Kind

    If you can. When I was 30 years old I thought I had the world by the sneakers. Then I had a stroke at 62 and the world collapsed, I became the victem of the world as far as transportation is concerned. People are cruel as you can see here on this blog. Let me take my living room on four big wheels and 100 gallon fuel tank and waste as much energy as I can. You say "I have these things because I am young and foolish and I don't know what an dung is. LOOK AT THE SEGWAY AS A VEHICLE THE IS NEW AND BETTER THAN A WHEELCHAIR (which I am stuck with) SO PEOPLE CAN STANDUP AND BE SEEN. Stop with all the negativity JERKS.

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