Overhype

by Mike Masnick




Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    dave, 1 Jun 2006 @ 8:06am

    stairs...

    If you don't have a garage, then in the house but how do you get it into your house if you have steps?

    They have fairly large wheels and a nifty feature that lets you ease the throttle with the handlebar (usually meant for turning) to power up a flight of stairs. They have a blurb about it on their website: http://www.segway.com/segway/model_i180.html

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