Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    Doug, 31 May 2006 @ 7:10pm

    That's why God made SUVs

    Yeah. Andrew's right.

    Heck... we were designed by god to sit in our SUV and anyone trying to change that is crazy. Just accept it, we replaced walking with the SUV, our legs are now vestigal and we get plenty of exercise on our ass driving down to the video store.

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