Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    Dale Scott, 31 May 2006 @ 10:39pm

    Segway in City Traffic

    It may be different in other cities, but San Francisco is NOT bicycle friendly (the hills are a bear and the ratio of incompetent/rude drivers to good/considerate ones is appalling). Segways are not permitted on the sidewalk (just like bicycles and skateboards). I think the only defense here is maximizing visability and the appearance of potential damage to any vehicle careless enough to come in contact with the Segway (think 'brakelights' mounted on 1" rebar brackets at eye/windshield level). Knarly knights ready for the joust comes to mind.

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