Segway's Brilliant New Strategy? Leasing!

from the that-all-you-got? dept

Yesterday, people were talking about how the latest in a long line of CEOs for Segway is desperately looking for a "liquidity event" of some sort. Of course, for that to happen, it would help if more people were, you know, actually buying the damn balancing scooters. Apparently, someone among the Segway braintrust realized that it's a pretty tough sell when the vehicles cost about $5,000. So, their latest strategy? Leasing! Yes, it only took the company about five years to recognize that financing might make sense for pricey vehicles. Of course, among their long line of chief executives, there once was a former President of Subaru America who had planned to set up a dealer network similar to the auto industry. You would have thought the idea of dealer financing might have occurred back then as well.

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  1. identicon
    Andrew Pollack, 31 May 2006 @ 6:52pm

    These guys thought they were going to change the w

    The thought these were the next best thing to the flying car. There was talk of having to remodel city transportation centers to accomodate all of them.

    Nobody told them that standing for long periods with your feet together isn't comfortable, and that the human body was BUILT for long walks.

    Trading the flexibility of walking ad-hoc where you want, for even a fairly efficient 5000 dollar machine isn't idea for most people.

    At some point, they realized what they really had was a great PLATFORM for building stuff onto. Robots, medical aid equipment, moving tools, whatever.

    Strange though, they don't seem to have sold many for that either. I guess they're just too proud of the their toys to actually sell any.

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