Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google
from the three-card-monte dept
There's been so much chatter about possible mergers and alliances among the big internet companies, it's a relief to finally have some news -- even if it doesn't live up to the hype. Of course, analysts are insisting that today's partnership between eBay and Yahoo will alter the competitive landscape online. But it's hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay's site, which is interesting only in that most people wouldn't think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it "a wash". Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it's strange that the popular service wasn't already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It's understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won't happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google's.