TV Networks, Studios Sue Cablevision For Helping Them Attract Viewers

from the shooting-yourself-in-the-foot dept

After Cablevision announced its plans to create a network-based DVR, it wasn't surprising to see TV networks throw a fit over it. It's even less surprising to hear that three major networks and four TV studios have now sued Cablevision. They allege fair use doesn't apply to companies that have licensed their content only for simultaneous rebroadcast, a point with which Cablevision disagrees. The bigger issue, though, isn't the legality of the service, but the TV companies' need to shut down a service that will make the public's viewing experience of their shows easier and better. The problem seems to be that they think this is a zero-sum game, that only one party can, or perhaps should, benefit here, so of course they want to set up a system that only benefits them. That's short-sighted, and when they end up hurting the end user, all they're really hurting is themselves. The current broadcast TV model is broken, and networks are struggling to adapt. It's obvious, though, that trying to shut down services to make it easier for people to watch their shows isn't the way forward.
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  1. identicon
    anonymous coward, 25 May 2006 @ 10:14am

    if i was advertising on television, wouldn't i call my network(s) and say "why are you suing to limit the distribution of the tv ad that I am paying to place in your show?"

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