Starbucks Can't Make Out Music Strategy Over The Noise From Milk Steamers

from the decaf-americano-with-extra-bob-dylan-please dept

Ever since Starbucks figured out that they were selling a fair number of CDs in its stores, the company has been working its "music strategy", with little success. It attracted a lot of attention when it began rolling out CD-burning kiosks to some of its stores, but as we suspected, they've been yanked from all but a few stores. Still, Starbucks isn't giving up on digital music, with a couple of ideas being mentioned: an in-store download service that works over existing WiFi hotspots, or "digital fill-up stations" where users can load MP3 players. One of the nice things about digital content is that it doesn't have to be distributed in a particular physical location, so the idea of having to go to a certain place to download songs, rather than doing it from home or some other convenient location, is a bizarre one. It's already failed once, in essence, with the CD-burning kiosks; it seems even less likely to succeed as a comptuter- or MP3 player-based service. Also, if a user's going to bother to bring their computer in to a Starbucks to download some music over WiFi, why wouldn't they just use iTunes, or whatever other download store they already use, and can access from outside the store?

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  1. identicon
    Air, 24 May 2006 @ 12:10pm

    Lame

    I go to Starbucks for a cup of java not the tunes. Starbucks should take a quick poll to see how long a customer spends in their store. I am sure they would find that most customers do not "hang out" with the grind and listen to their tunes, but simply purchase their java and leave. The drive through Starbuck's should be more of a concern.

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