Starbucks Can't Make Out Music Strategy Over The Noise From Milk Steamers

from the decaf-americano-with-extra-bob-dylan-please dept

Ever since Starbucks figured out that they were selling a fair number of CDs in its stores, the company has been working its "music strategy", with little success. It attracted a lot of attention when it began rolling out CD-burning kiosks to some of its stores, but as we suspected, they've been yanked from all but a few stores. Still, Starbucks isn't giving up on digital music, with a couple of ideas being mentioned: an in-store download service that works over existing WiFi hotspots, or "digital fill-up stations" where users can load MP3 players. One of the nice things about digital content is that it doesn't have to be distributed in a particular physical location, so the idea of having to go to a certain place to download songs, rather than doing it from home or some other convenient location, is a bizarre one. It's already failed once, in essence, with the CD-burning kiosks; it seems even less likely to succeed as a comptuter- or MP3 player-based service. Also, if a user's going to bother to bring their computer in to a Starbucks to download some music over WiFi, why wouldn't they just use iTunes, or whatever other download store they already use, and can access from outside the store?

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  1. identicon
    Paul Sanderson, 9 Jul 2007 @ 7:31pm

    download- CD - Wifi

    downloading to MP3 player does not fit the retail/ bricks and mortar model as well as just selling CD's. I think they will do better by focusing on presentation of select "starbucks" artists. As the initial commentator suggests- why download at a Starbucks when you can do it at home?

    Wifi should be free as well

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