MovieBeam: What Happens When Technology Obsession Surpasses User Needs
from the what-problem-are-they-solving? dept
The concept of Disney's MovieBeam effort never made much sense to us. When it was first announced, it seemed so expensive and so limited that we couldn't understand why anyone would bother -- a view that was supported when the whole operation appeared to shut down a year ago. That's why it was a bit surprising earlier this year to see it suddenly come back to life with a lot more money and a few minor modifications. However, the idea still doesn't seem to be winning many fans. If you don't recall (or don't want to click back), it's basically a set top box (yes, another one) that has a continually rotating store of about 100 movies. You have to pay $200 for the box, plus another $30 activation fee plus there's still a per-movie fee. In other words, it's sort of like pay-per-view, but you have to pay $230 and set up a special box just to see what's there. Not surprisingly, the initial reviews aren't exactly glowing, leading alarm:clock to note accurate that this appears to be executives getting excited over technology, and forgetting about the users (or assuming they'd figure that part out later). Of course, alarm:clock notes that MovieBeam missed that in this "first" attempt, perhaps not realizing it's already the second strike.