Nextel Ups The Stakes In Marketing To Paranoid Parents

from the just-selling-of-peace-of-mind dept

Yesterday, we wrote about Disney's MVNO, which offers parents the ability to better track their kids mobile usage, and even monitor their location. It seems like Nextel is looking to one up Disney in the profiting from fear department, offering a service that uses GPS to alert parents anytime their child is near the home of a registered sex offender (via Engadget Mobile). While the Disney offering may give parents a false sense of security, Nextel's service may do the opposite, giving parents random but frequent bouts of terror and helplessness. It wouldn't be a surprise if this appeals to a lot of parents, but it's not clear how this service actually makes kids any safer.

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  1. identicon
    Mike, 7 Apr 2006 @ 4:26am

    Not all sex offenders are after kids

    I know of one within 3 miles of my house - he's on the list because he exposed himself... to an older woman. He was in his 20's, she ticked him off, he mooned her, she complained, he got arrested, and was in the system.

    When the came up with the list, they manually added older records - including his from the mid-80's.

    My son's school bus goes by his house every morning. Assuming I bought this piece of (insert derogatory comment here), does this mean I'll get the "warning" twice a day every day my son goes to school?

    Oh yeah.... great system you have there Nextel.

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