Wireless

by Joseph Weisenthal




Nextel Ups The Stakes In Marketing To Paranoid Parents

from the just-selling-of-peace-of-mind dept

Yesterday, we wrote about Disney's MVNO, which offers parents the ability to better track their kids mobile usage, and even monitor their location. It seems like Nextel is looking to one up Disney in the profiting from fear department, offering a service that uses GPS to alert parents anytime their child is near the home of a registered sex offender (via Engadget Mobile). While the Disney offering may give parents a false sense of security, Nextel's service may do the opposite, giving parents random but frequent bouts of terror and helplessness. It wouldn't be a surprise if this appeals to a lot of parents, but it's not clear how this service actually makes kids any safer.

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  1. icon
    Aaron deOliveira (profile), 6 Apr 2006 @ 8:08pm

    Where will the paranoid go next

    If you're going to have it go off in proximity to sex offenders, what's next? you could theoretically mash this service with Goolge Earth or MapQuest. Anything with local information.

    This is going to feed every persons paranoia. Are people on diets going to have alerts sent to their spouses anytime they get near a candy bar or a fast food joint?

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