GM Slow To React... Or Right On Schedule With Create-Your-Own Ad Controversy?

from the GM-gets-the-second-bounce-as-well dept

News.com has an article suggesting that GM somehow screwed up with its online create-your-own ad program that allowed tons of anti-GM ads to be created and passed around online. The article uses the headline that GM was somehow "slow to react" and then quotes all sorts of horrified marketing experts who can't believe GM didn't plan ahead for this and filter all the ads. Except... if you read the quotes from GM, it seems that the story may be quite different. They say that they won't block the negative ads, and that they recognize there are differences of opinion and not everyone agrees with where GM stands. They have started screening for "offensive" content, which makes sense. However, it seems like perhaps GM understood what would happen a lot more than the so-called "experts" in the article give them credit for. In this day, anyone opening up such a contest has to know that it'll be used for "anti" ads. It's happened so often that they must have expected it. In fact, by then being open about it, GM is getting even more mileage from this campaign, and making it appear that they are more open to listening to those who disagree with them. Rather than reflecting negatively on GM, as the experts (and the reporters) would have you believe, GM actually comes out of it looking pretty good. So, it's questionable as to whether or not GM was "slow to react" or if they are simply doing everything according to plan.

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  1. identicon
    Anonymous of Course, 4 Apr 2006 @ 11:17am

    Arrogance, Ego, Ignorance

    The climate will change, it always has and it always
    will. There's little man can do, except, perhaps,
    advance or retard the inevitable.

    That said. I despise wastefulness. Economy of
    action is a virtue. However if a person wants to
    spend /their/ money on an SUV- let them. It will
    look lovely up on blocks in their front yard when
    the price of gasoline is too dear.

    If the Spectrum had been a smashing success,
    GM would have tooled up for economy vehicles
    and turning them out like popcorn. They're in
    business to make money, not save the world.
    That's your job. I mean if you're not driving some
    minimalist three-cylinder automobile you're a bit of
    a hypocrite in my opinion.

    GM has made some mistakes and had some
    successes. Let the empty headed echo chambers
    say what they will.

    The down side of being big is it takes a long time
    to change direction when required. I hope GM can
    develop a big, safe, fuel-efficient, vehicle in time to
    stay afloat. So many people depend on GM for
    their livelihood. For them to fold would be disastrous.

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