Whoops, We Need Wireless
from the un-spin-that-one dept
Sprint announced a little while back that it would spin off its local phone business as "Embarq", and today, the CEO of the new company says that after the spinoff is complete, Embarq will offer an MVNO service, including dual-mode cellular-WLAN devices. Obviously there's a trend among global telecom providers to divest themselves of legacy voice-centric phone networks, but why, then, have the fixed-line company -- which has been spun out -- offer the branded wireless service? Shouldn't the remaining wireless company resell wired service if the bundle is so important? Indeed this is the strategy Vodafone is pursuing. The Embarq news is also reminiscent of when AT&T flipped out after they took AT&T Wireless public and grabbed the IPO money, then realized they were let out of the wireless business. Shouldn't they think through these things a little more before they spin these things off only to put them back together in some way?