Claria's Non-Exit Exit From Adware
from the splitting-hairs dept
Claria's done a lot to try and shake its history as an adware peddler, from dropping the Gator name to not calling pop-ups pop-ups, and trying to change what they do to "behavioral advertising". The company now says it's exiting the adware business -- a claim that's open to debate. Claria does say it will stop serving pop-up ads generated by its spyware, and is looking to sell that aspect of its business (rather than just shut it down, it wants to further monetize the spyware business). It's now pushing some "personalized Web portal" product that serves users content it thinks they'll like, along with ads that displayed based on information from -- yep -- software with sneaky installs and convoluted EULAs. It's pitching the change by saying the ads will be displayed with the relevant site's permission, which may be true, but they're based on information users may not realize they're giving up. But when you obfuscate the definition of adware, perhaps it's easy to say you're moving on.