Designing For Retiring Baby Boomers Becoming Big Business

from the boomer-mania dept

For years, it's been predicted that as the baby boom generation started reaching retirement age, companies would finally start focusing on designing products for senior citizens. In the past, it's always been a much smaller focus -- but with such a large demographic all heading into the silver years at the same time (and with great purchasing power), it comes as no surprise that suddenly, it's fashionable to be designing products for a generation older than you. Prior to this, many felt that few companies focused on designing products for an older generation, because most working people had obviously never gone through the process of being elderly. The article doesn't talk too much about technology (a little about automobile design, mainly), but it's likely that we're going to see plenty more articles along these lines -- and maybe a few less focusing on teenagers and young adults.
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  1. identicon
    slipnby, 17 Mar 2006 @ 6:03am

    Re: Cell Phones and Remotes

    Instead of an 8"x11" keyboard, how about reliable voice recognition (works in my razr cell phone today) and clear audio feedback (use a good speaker). I've seen a couple remotes with these (although poorly implemented) features. Should certain US vendors stop disabeling these cell phone features, US consumers could live in the 21st century with Asia and Europe. Alas, modern telecommunications laws and disincentives for our greedy telecommunications vendors could make a big difference for everyone. The trend is not in this direction unfortunately, at this time.

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