Designing For Retiring Baby Boomers Becoming Big Business

from the boomer-mania dept

For years, it's been predicted that as the baby boom generation started reaching retirement age, companies would finally start focusing on designing products for senior citizens. In the past, it's always been a much smaller focus -- but with such a large demographic all heading into the silver years at the same time (and with great purchasing power), it comes as no surprise that suddenly, it's fashionable to be designing products for a generation older than you. Prior to this, many felt that few companies focused on designing products for an older generation, because most working people had obviously never gone through the process of being elderly. The article doesn't talk too much about technology (a little about automobile design, mainly), but it's likely that we're going to see plenty more articles along these lines -- and maybe a few less focusing on teenagers and young adults.
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  1. identicon
    Me, 17 Mar 2006 @ 4:47am

    Re: Re: you are kidding right? or are you just ign

    Yes technology will play a key role and an ever creative investment community with the rise of some many new investment vehicle. Though spending is higher in baby boomers than depression age people, many of them have saved for retirement and are eligible for social security and pension income. These will atleast create a firm bottom for many. But people are living longer and with the baby boomers smack in the middle of the population and about ready to retire there may be a strain on their resources since they are forced to support their children and their $300 phone bills and excessive spending and the parents who are older and may have finacial needs of their own.

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