Designing For Retiring Baby Boomers Becoming Big Business

from the boomer-mania dept

For years, it's been predicted that as the baby boom generation started reaching retirement age, companies would finally start focusing on designing products for senior citizens. In the past, it's always been a much smaller focus -- but with such a large demographic all heading into the silver years at the same time (and with great purchasing power), it comes as no surprise that suddenly, it's fashionable to be designing products for a generation older than you. Prior to this, many felt that few companies focused on designing products for an older generation, because most working people had obviously never gone through the process of being elderly. The article doesn't talk too much about technology (a little about automobile design, mainly), but it's likely that we're going to see plenty more articles along these lines -- and maybe a few less focusing on teenagers and young adults.
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  1. identicon
    VigilanteNighthawk, 12 Apr 2008 @ 1:47am

    Last Minute Linda:. Please, get over yourselves. I think this is the biggest reason those of us in the Gen X and Y are so ticked off with much of your generation. Your generation was handed a handed the greatest wealth and prosperity the world had ever seen throughout human history and flushed it down the toilet. Your parent's ideal was the 40 work week, something prior generations literally fought and died for (shoot outs with pinkertons, dismantling of railroads, etc), but your generation decided they wanted more stuff and decided they wanted to work twice as long to get it. That's fine, but don't call us lazy when we value our families and lives just as much as our work, and don't want to be required to put in the same time for less pay in real wages.

    And let us talk about compensation. When your generation got out of school, a college education practically guaranteed a good job. Now, many in my generation (Y) are having trouble finding any work out of college, especially work that pays us enough TO LIVE ON OUR OWN. I'm not talking about buying expensive clothes, techno gadgets, and all other such nonsense. I'm talking about making rent each month and still being able to afford food that doesn't come in a styrofoam cup. You have borrowed, leveraged, speculated, horded, and outsourced our futures.

    Of course, my generation is lazy you say. We don't want to pay our dues, you say. Guess what, its because we have been paying them since we were born!. In high school we had to have AP courses, honors courses, activities, community service, hours of homework and jobs just get into a decent college. Then, in that college, we had to get 3.5+ averages and have internships and activities while working jobs and taking on massive debt to pay the ever increasing cost of an education. And at college, what did you do? Dodge a draft, smoke pot, have sex and trash the place, not because you were fighting for a moral cause, but because your butts were on the line.

    Now, to many boomers, I apologize. I know many of you did work hard for your kids, and hopefully they are thankful for it. I know my parents (late boomers/early Xers) did sacrifice for me. I know many of you did fight for causes you believed in, and stopped either because you thought you had won or had to attend to your own needs. Thank you for your contributions. Unfortunately, many in the generations coming up are struggling. We were told that if we worked hard and sacrificed in school, that we would be able to get jobs that would allow us to be independent. For many of us, this is a lie, and we are bitter. Do we feel entitled? Somewhat, but only to what we have already worked for, a job that allows us to not have to worry about making next month's bills.

    We aren't looking forward to the future. We know that social security won't be there for us. As it stands, our government can't even afford to maintain the roads anymore. We see the cost of everything rising dramatically. All of these things we can deal with, but we become angry when members of your generation mock us and call us lazy and taunt us with the fact that you will be the last generation to get social security, we can't help but lash out. Many of the current problems were caused by our greedy, incompetent corporate and civil leaders who are themselves boomers. All we can see are less jobs, less pay, less time, and a worsening environment. Many of us have spoken up about these things and have been dismissed.

    In short: Please, just lay off of us.

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