Designing For Retiring Baby Boomers Becoming Big Business

from the boomer-mania dept

For years, it's been predicted that as the baby boom generation started reaching retirement age, companies would finally start focusing on designing products for senior citizens. In the past, it's always been a much smaller focus -- but with such a large demographic all heading into the silver years at the same time (and with great purchasing power), it comes as no surprise that suddenly, it's fashionable to be designing products for a generation older than you. Prior to this, many felt that few companies focused on designing products for an older generation, because most working people had obviously never gone through the process of being elderly. The article doesn't talk too much about technology (a little about automobile design, mainly), but it's likely that we're going to see plenty more articles along these lines -- and maybe a few less focusing on teenagers and young adults.
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  1. identicon
    trebail, 30 Jul 2006 @ 5:15pm

    Products for Baby Boomers and Handicapped

    I'm not a baby boomer, but I've been nearsighted ALL my life. ********* I ********* WOULD BUY a cell phone with number keys large enough for ONE button to be pressed at a time.

    What would be wrong with having a line of products designed for men with large hands, whose fingers are just too large to push only one of those little flat buttons you can't tell apart on the current cell phones?

    What would be wrong with having a line of products designed for people who are actively working, raising children, and doing volunteer work, but have difficulty reading the current cell phone screens?

    Women have massive buying power - if you don't believe it, just look at the number of mini-vans on the roads. I'm a 30-something working mother with nearsightedness, I NEED A PHONE WITH BIGGER BUTTONS, A CLEARER DISPLAY, AND A HEADSET THAT DOESN'T HAVE TO STICK IN MY EAR.

    And as far as finances go... the babyboomers OVERALL, are the wealthiest generation ever. Population boomed and when they reached working ages, the economy boomed as well.

    It's a shame that so many of their grandchildren and greatgrandchildren didn't learn respect, compassion, tolerance, thrift, and a decent work ethic. (as evidenced by the posts preceding this one)

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