Designing For Retiring Baby Boomers Becoming Big Business

from the boomer-mania dept

For years, it's been predicted that as the baby boom generation started reaching retirement age, companies would finally start focusing on designing products for senior citizens. In the past, it's always been a much smaller focus -- but with such a large demographic all heading into the silver years at the same time (and with great purchasing power), it comes as no surprise that suddenly, it's fashionable to be designing products for a generation older than you. Prior to this, many felt that few companies focused on designing products for an older generation, because most working people had obviously never gone through the process of being elderly. The article doesn't talk too much about technology (a little about automobile design, mainly), but it's likely that we're going to see plenty more articles along these lines -- and maybe a few less focusing on teenagers and young adults.
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  1. identicon
    Mr Stinky, 5 Jul 2006 @ 11:29pm

    Re: Re: boomers

    I think we baby boomers should be criticized most strongly for our well meaning pandering to the whims of our spoilt children. We seem to have engendered quite a few impatient brats who are even more enamoured of "get it quick - save later" lifestyles than our generation. At least we had the advantage of seeing the frugal lifestyles of our parents and grandparents and know that we can survive if we have to. You, Sllipnby and Anonymous Coward, who preceded you, seem to be having a tantrum just thinking of being denied what you imagine is your immediate right. Start saving mate because it is going to be a hard road into your retirement.

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